Overview
Malleable came to Raia Technologies after a frustrating experience with their previous development team. The project had dragged far past its original estimate, progress was slow, and the client was unhappy. They needed a team who could take over quickly, fix issues, and bring the product to completion.
The Build
We rebuilt momentum by taking ownership of the project and driving it to launch. Using Bubble as the core platform and OpenAI for AI research capabilities, we extended Malleable into a fully functional AI-powered sales workspace.
Key features we delivered included:
CRM & sales tool integrations with platforms like HubSpot, Apollo, Salesforce, and more
AI research workflows powered by OpenAI, enabling sales teams to uncover insights and find lookalike prospects instantly
Prospecting and enrichment tools that kept CRM data accurate and actionable
Unified workspace that combined integrations, enrichment, and AI chat into one interface
From Takeover to Completion
Our focus was on speed and reliability: stabilizing what was already built, extending functionality, and ensuring integrations worked seamlessly. We transformed Malleable from a delayed, incomplete product into a scalable, client-ready platform.
The Outcome
Malleable is now a powerful, AI-driven sales enablement platform that helps teams save hours of manual work. By combining integrations, data enrichment, and AI research in one place, it allows strategic sellers to focus on closing deals instead of wrestling with their tools.
