Internal Tools & Ops Systems

Internal Tools & Ops Systems

San Francisco, CA (US)

San Francisco, CA (US)

Building a Brand Search & Similarity Engine

Building a Brand Search & Similarity Engine

Climatella

Climatella

Climatella

Climatella

Overview

Climatella needed a smarter way for users to search and discover brands. Simple keyword search wasn’t enough — they wanted a system that could understand natural language queries and even show similar brands based on semantic meaning, not just text matches.


The Build

We built the solution on Xano, designing and implementing an API endpoint capable of handling advanced search logic. To power semantic understanding, we integrated OpenAI embeddings with Pinecone, enabling both keyword-based and semantic search. Beyond that, we developed a brand similarity engine that surfaced related brands by meaning, giving users a more intuitive way to explore connections.


From Job to Expanded Scope

The initial project was to create a single API endpoint to match text queries with brand data in Xano. Once live, we extended the functionality — optimizing performance, scaling accuracy, and adding brand similarity logic. This turned the project from a simple search endpoint into a full brand intelligence engine.


The Outcome

Climatella now has a robust brand discovery platform that combines speed, accuracy, and semantic intelligence. By going beyond keywords, the system makes it easier for users to find the brands they’re looking for — and discover new ones they hadn’t even thought to search for.

You're not here to browse. You're here because something in your systems isn’t working – and you’re ready to fix it.

You're not here to browse. You're here because something in your systems isn’t working – and you’re ready to fix it.

You're not here to browse. You're here because something in your systems isn’t working – and you’re ready to fix it.

You're not here to browse. You're here because something in your systems isn’t working – and you’re ready to fix it.

Let’s figure out what’s worth building, automating, or simplifying – together.